Announcing Foodography 5: Brand Awareness  Add/Read Comments

A slightly different angle for Foodography 5; here is the scenario -

"A company has commissioned you to produce a series of images of its product, one of which will be selected for a promotional campaign. The image could be used either as an advert, in a printed catalogue or as a website image. The brief stipulates that three different images must be submitted at the same time and must feature the products name in unique and interesting ways. The image must include an area of space for a small amount of text to be inserted, either blank space or a blurred area. You are given free reign to interpret the product and the brief in anyway you see fit but no text should be added to the image, any wording must come from the product itself."



Obviously you must first select the brand you wish to promote. This could be, for example, a knife manufacturer, an olive oil producer, Coca Cola, a wine brand, frozen peas, items from a supermarket own brand, a cake mix, or your vegetable box supplier. The three images should be uploaded at the same time for the board (ie all the other foodography participants) to 'vote' for their favourite of the three. The main considerations should be that the style of the image fits the product (or perhaps it needs something radically unique), the three images are different and that the brand name is readable or recognisably implied.